Core Periodical: Currents

One of the core titles in our library's periodical collection is Currents, published by the Council for Advancement and Support of Education (CASE). While the magazine is primarily for advancement professionals in educational institutions, the periodical often contains tips and advice that may be applied to other types of organizations. Here is a sampling of articles we have cataloged:

"On Board." (April 2007)
Discusses the importance of board members in capital campaigns, noting that board assessments should be included in campaign feasibility studies. Presents three brief case studies that explain the various roles board members may play in campaigns.

“Campaign Fatigue Syndrome.” (April 2007)
Explains how to keep development staff motivated by shifting responsibilities, rewarding staff, and providing growth opportunities.

“Messaging Donors: This Time It's Personal.” (February 2007)
Discusses ways to optimize campaign communications so that the right messages are targeted at the right people. Topics covered include database profiling, communications focus groups, RSS (really simple syndication) feeds, and Web analytics.

“Away They Go?” (April 2007)
Discusses the reality of donor fatigue, noting that donors may be dissatisfied with organizations or tired of incessant solicitations. Suggestions for addressing donor fatigue include expanding the donor base and developing new forms of recognition.

“Taken for Granted” (May-June 2007)
Explains the benefits of seeking grants from small foundations while noting some key issues to consider.

Visit the CASE Currents web site for a complete listing of articles from past issues. Online access to full-text articles is only available to CASE members. Remember, you can also stop by the Foundation Center (our library in New York has been collecting issues of Currents since 1986).