Nonprofits Generous With Marketing Benefits

A recent study from sponsorship consulting and research group IEG found that nonprofits often include free marketing benefits in their pitches to corporate donors. These benefits range from special recognition on brochures that other donors do not receive, to rights to carry out cause-marking campaigns. Considering how valuable these marketing opportunities can be for the companies, IEG suggests that nonprofits should be charging extra fees for these perks.

Review the results of the Strategic Philanthropy Study in the latest issue of IEG Sponsorship Report, available at our New York library/learning Center:

"IEG Survey: Most Nonprofits Give Away Valuable Marketing Benefits." IEG Sponsorship Report, vol. 26 (25 June 2007): p. 1, 4-5.