You have asked been asked to strengthen your prospect research skills so that you can better identify and qualify potential donors. Where would you begin? You can start by exploring the resources listed in the Foundation Center's FAQ, “Where can I find information on cultivating donors?” If you are located near our library/learning centers, attend our Prospect Research Basics class to learn about the search process and tools.
When you are at the library, discover more tips from our collection of books, including the new, updated edition of Prospect Research: A Primer for Growing Nonprofits (Jones and Barlett 2008) by Cecilia Hogan at the University of Puget Sound. The guide provides advice on a variety of topics including research planning, prospect screening, prospect tracking, and research tools. In a new chapter, Hogan explains how to use special formulas and calculations to estimate an individual’s giving capacity. You will also find useful documents in the appendix, including sample prospect research request forms to help streamline your procedures within your organization.
For additional information for prospect researchers, visit the Association of Professional Researchers for Advancement’s web site.
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