An effective capital campaign requires careful planning and strong support from donors. To increase your success rate, you organization may conduct a pre-campaign development planning study, also known as a feasibility study. According to fundraising consultant Elliott S. Oshry, "The process, therefore, is a planning exercise designed to develop the comprehensive campaign plan, to broker the case among key constituents, to raise the sights of prospective donors, and to accelerate the pre-ask cultivation process."
Oshry is one of the contributors to The Fundraising Feasibility Study: It's Not About the Money, published by John Wiley. This book presents a step-by-step model to help organizations prepare for their campaigns. Chapters cover the study timeline; the roles of various committees, trustees, officers, staff, and consultants; interview strategies; data analysis and other topics. The appendices contain sample documents including an action plan, interview schedule, telephone script, interviewer questionnaire, reports and various forms.
Learn more about this title at John Wiley's Web site.
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